Commercial expertise. Flexible firepower. Accelerated growth.

DOMI Brands is a specialist commercial growth partner built to help ambitious FMCG brands unlock their potential, accelerate growth and reach their next stage of scale.

Founded in early 2026 by Mark Pattinson and Craig Brackett, DOMI was created to give founder-led and private equity-backed businesses access to the senior commercial expertise, strategic thinking and hands-on execution they need to grow - without the cost and commitment of building a traditional in-house structure.

Working with businesses typically turning over between £2m - £100m, we bring the experience, relationships, networks and commercial firepower to turn ambitious plans into meaningful progress.

Built on experience. Driven by growth.

With more than 37 years of combined experience in the drinks industry and wider FMCG sector, Mark and Craig bring complementary expertise across brand development and commercial strategy. Having worked across both large corporate organisations and entrepreneurial, private equity-backed businesses, we understand the challenges of scaling a brand - from identifying the right opportunities and shaping the strategy to navigating routes to market and delivering results on the ground.

We founded DOMI because we saw an opportunity to make this level of expertise more accessible. Businesses don't always need to build a large permanent team to unlock their next phase of growth. Sometimes, they need the right experience, at the right time, focused on the right priorities.

That is where DOMI comes in.

Our Story

Our Founders

Mark Pattinson

Linkedin - Mark

Co-Founder

With 25 years of experience in the drinks industry, Mark specialises in building brands, designing projects, and overseeing their seamless implementation. From concept to execution, Mark’s led numerous initiatives that drive growth, innovation, and market differentiation for both established and emerging brands. His deep understanding of the UK market dynamics, multi-channel execution strategies, route to market relationships and the intricacies of brand development has allowed him to accelerate brand reach.

Throughout his career, Mark successfully managed and coached large dispersed cross-functional teams, collaborated with stakeholders, and delivered high-impact projects that not only met the business objectives but also exceeded expectations. This has been achieved in both FMCG corporate and PE backed SME environment’s working across multiple functions.

Passionate about translating vision into reality, Mark thrives on transforming creative ideas into fully realised, scalable projects that stand the test of time.

Craig has over 12 years experience in the FMCG industry - across Beer, Cider & Spirits, along with market leading healthcare and household brands. He is a commercially driven and strategic multi-channel leader specialising in unlocking growth across the UK. Craig also has senior level experience working across both Category Development and Trade Marketing environments; including the creation of 3 year brand and category strategy plans.

With extensive experience and long-standing relationships across the UK retail landscape; his deep understanding of market dynamics, route-to-market strategy and disciplined commercial execution enables brands to accelerate distribution, strengthen customer partnerships and drive sustainable performance.

Over the course of his career, Craig has built and led high-performing teams, partnering closely with retail and investor stakeholders to deliver growth strategies that combine bold ambition with disciplined operational execution and rigour.

Co-Founder

Craig Brackett

Linkedin - Craig

Our Strategy

A different approach to commercial growth

DOMI brings together deep route-to-market expertise across the UK Off-Trade, On-Trade, Wholesale, eCommerce (including Amazon Marketplace and Direct-to-Consumer) and Export.

We work alongside businesses to identify opportunities, shape commercial plans and deliver the execution needed to move them forward.

Whether the challenge is building distribution, strengthening customer relationships, developing a brand or improving multi-channel performance, we bring a practical, commercially focused approach from concept through to implementation.

Our model is designed around the needs of each business. We provide flexible access to experienced commercial leadership and specialist expertise, giving clients the capability they need, when they need it, without the fixed cost burden of expanding permanent teams.

Big-business experience. Entrepreneurial mindset.

We believe growth comes from combining clear strategic thinking with the ability to execute at pace.

DOMI brings the experience and discipline of established commercial organisations together with the agility, pragmatism and entrepreneurial mindset that growing businesses need.

We don't believe in complexity for complexity's sake. We focus on understanding your ambitions, identifying where the greatest opportunities lie and building the right plan to deliver them.

Our Values

Integrity - We do what we say we will do. Every day.
Ambition - Backing brands with the belief, energy and bold commercial intent.
Growth - Distribution expansion. Margin optimisation. Strategic channel execution.
Discipline - Data-led decisions. Financial rigour. Clear accountability.
Authenticity - Staying true to who we are and the brands we represent.